Post by account_disabled on Dec 17, 2023 4:12:09 GMT
A written search, it is common to use "robotic" terms (which we would not use in conversation), such as: " digital marketing strategies "; Instead, in a voice search, we are likely to use more comprehensive questions, such as: Other aspects of the queries are perceived when we make them through speech and, in addition to sounding much more natural, they are likely to have more terms than textual searches. Although voice queries are not yet the majority, the trend is for this form of search to increase exponentially. And then, let's understand the reason. Why is the number of voice searches growing? To understand the reasons why voice search is on the rise, we need to look at the growing use of mobile devices and the development of the conversational interface.
Increase in access through mobile devices We are already used Phone Number List to searching the Internet using the keyboard, but it is important to pay attention to the increase in the number of accesses through mobile devices. According to the company StatCounter , in 2016, globally, the number of mobile devices exceeded the number of desktop devices in terms of Internet use. In Brazil, surveys confirm every year that the smartphone is consolidating itself as the main means of accessing the internet. Allied to that, we must consider that doing a voice search tends to be much easier than writing the words on the tiny screen of this type of device.
This, of course, depends on the place and circumstance in which you are. Voice searches make the most sense at home, in the car, on the street, etc., but may not work very well in a line, on public transportation, or in the work environment. Another curiosity is that voice searches are quite common for local searches. This means that the location of the user is of great importance for queries such as: "what are the closest restaurants to me?" Advancement of voice assistant and conversational interface technology We cannot forget the personal voice assistants that we mentioned at the beginning of the post. Despite having only 2 most active players ( Amazon and Google ), we can expect new competitors in that market for the coming years.
Increase in access through mobile devices We are already used Phone Number List to searching the Internet using the keyboard, but it is important to pay attention to the increase in the number of accesses through mobile devices. According to the company StatCounter , in 2016, globally, the number of mobile devices exceeded the number of desktop devices in terms of Internet use. In Brazil, surveys confirm every year that the smartphone is consolidating itself as the main means of accessing the internet. Allied to that, we must consider that doing a voice search tends to be much easier than writing the words on the tiny screen of this type of device.
This, of course, depends on the place and circumstance in which you are. Voice searches make the most sense at home, in the car, on the street, etc., but may not work very well in a line, on public transportation, or in the work environment. Another curiosity is that voice searches are quite common for local searches. This means that the location of the user is of great importance for queries such as: "what are the closest restaurants to me?" Advancement of voice assistant and conversational interface technology We cannot forget the personal voice assistants that we mentioned at the beginning of the post. Despite having only 2 most active players ( Amazon and Google ), we can expect new competitors in that market for the coming years.